Programming & Activation Strategy Consultant
Overview
The Joe Louis Greenway Partnership (JLGP) invites proposals from qualified consultants or firms to lead the development of a 12-month Programming and Activation Strategy for the Joe Louis Greenway (JLG). The goal is to increase usage of the Greenway and drive participation in events and programs, with a focus on health and wellness, arts and culture, music, and small business activation.
The JLG spans Detroit, Dearborn, Hamtramck, and Highland Park, linking diverse communities shaped by distinct racial, ethnic, and cultural identities. The strategy must reflect and respect this diversity – ensuring programming is place-based, inclusive, and rooted in the community experience. Recommendations should advance JLGP’s priorities for a connected, welcoming, and activated Greenway.
Scope of Work
Lead engagement with JLG stakeholders, city departments, grassroots organizations, and community groups.
Document contacts, insights, and partnership recommendations.
Assess each Greenway segment for parking, restrooms, ADA access, land ownership, business corridors, vendor zones, food truck areas, vacant lots, signage needs, and residential density.
Produce maps, asset inventories, and site-specific activation recommendations.
Develop inclusive, scalable program models and a seasonal activation calendar.
Include detailed budgets with costs for staffing, logistics, vendors, marketing, permits, signage, etc.
Recommend vendor zone layouts, permit processes, and signage strategies.
Benchmark and adapt best practices from peer organizations such as the Detroit Riverfront Conservancy.
Deliverables
Strategic Programming & Activation Plan (Draft + Final)
Greenway Segment Activation Maps
Site Assessments and Amenity Reports
Asset Maps with Food Truck and Vendor Market Zones
Partner Contact List and Engagement Summary
Budgeted Program Models
Parking, Access, and Permit Strategy
Executive Summary Presentation
Key Metrics
The plan should demonstrate measurable improvements in:
Number of annual events and programs
Demographic and geographic reach
Community satisfaction
Stakeholder and partner engagement
Consultant Qualifications
Public space activation, placemaking, or cultural programming experience
Demonstrated community engagement and cultural competency
Familiarity with vendor-based activations and food truck programming
Regional knowledge of Southeast Michigan preferred
Proposal Requirements
Cover Letter
Statement of Approach
Relevant Experience and Sample Projects
Team Structure and Resumes
Proposed Timeline and Budget
Three Professional References
Submission Details
Submit proposals electronically to: Info@jlgpartnership.org
Subject Line: JLGP Programming & Activation RFP
Deadline: 12/31/2025 @5pm
RFP SCORING RUBRIC TEMPLATE
1. Approach & Methodology — 25 points
Evaluates the consultant’s understanding of the Joe Louis Greenway and the JLGP programming/events and ability to deliver an inclusive, community-rooted activation strategy.
Criteria:
• Clarity and feasibility of approach
• Tailored methodology reflecting corridor diversity
• Integration of health/wellness, arts & culture, music, and small business activation
2. Experience & Qualifications — 20 points
Assesses relevant public space, placemaking, activation, and community engagement experience.
Criteria:
• Demonstrated success in similar projects
• Cultural competency
• Southeast Michigan familiarity preferred
3. Work Plan, Timeline & Deliverables — 20 points
Measures feasibility, completeness, and alignment with required deliverables.
Criteria:
• Clarity of work plan and sequencing
• Ability to produce maps, assessments, activation recommendations
• Realistic timeline; completeness of deliverables
4. Budget & Cost Effectiveness — 15 points
Evaluates financial clarity and alignment with JLGP expectations.
Criteria:
• Transparent and justified budget
• Cost efficiency
• Alignment between scope and pricing
5. Cultural Competency & Community Engagement — 10 points
Assesses commitment and experience engaging diverse communities along the Greenway.
Criteria:
• Inclusive, equitable engagement strategy
• Understanding of corridor differences
• Partnerships with local organizations
6. References & Past Performance — 10 points
Evaluates the quality and relevance of previous work.
Criteria:
• Strength of references
• Track record of reliability and impact
• Demonstrated ability to collaborate with public and community partners